
DECODE Goes Live: Sudhir Joins DD News at ₹15 Cr
Sudhir Chaudhary signs a ₹15 crore annual deal with DD News for his new prime-time show “DECODE”, set to air five days a week.
? Sudhir Chaudhary Signs ₹15 Cr Annual Deal with DD News
He has signed a mega contract with Prasar Bharati worth ₹15 crore per year, with an annual 10% increment.
? New Show ‘DECODE’ to Air 5 Days a Week
“DECODE” will be broadcast Monday to Friday, producing a total of 260 episodes annually.
? Prasar Bharati Skips Tender for Direct Nomination
The appointment was made via direct nomination to give DD News a competitive edge in prime-time news.
? First Episode Garners Over 576,000 Views
The debut episode, focusing on Pakistan’s nuclear weapons, aired at 9 PM and received strong viewership and positive engagement.
Veteran journalist Sudhir Chaudhary has officially joined DD News with a landmark contract worth ₹15 crore annually, plus GST. The deal includes a clause for a 10% yearly increment, making it one of the most high-profile media appointments in recent times. His new show, “DECODE”, will be telecast five days a week, totaling around 260 episodes annually.
According to reports, Prasar Bharati bypassed the tendering process and selected Sudhir Chaudhary through direct nomination. The decision aimed to give DD News a competitive edge in the prime-time news segment. The channel recently rebranded with the promise of “accuracy over speed” and “truth over sensationalism.”
The first episode of “DECODE | पाकिस्तान के परमाणु हथियारों पर बड़ा खुलासा! | Sudhir Chaudhary” aired at 9 PM and has already garnered over 576,000 views on YouTube. Viewer engagement and subscriber count have surged. However, media analysts note that to sustain TRP growth, improvements in content quality and presentation may be necessary.
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